Danny Trejo Embraces Pickiness for Sling TV

CREATIVITY – By Alexandra Jardine. Published on

Hollywood’s favorite badass Danny Trejo (“Machete,” “Breaking Bad”) has been a go-to guy in commercials over the past few years, appearing in spots for the likes of Snickers, the Ad Council and AARP and his own Trejo’s Tacos.

In his latest incarnation, he crops up in a new set of ads for Sling TV (his second camapign for the brand), applying his lovable bad guy persona to help people be picky about their TV package.

In one spot, he plays a barista who listens patiently to a broken-hearted girl ordering coffee, while in another, he’s on hand to advise a bunch of guys on what options to list for their vacation rental spot (“an octagon for fighting,” he helpfully adds into the mix.) In addition, a Spanish-language spot launching today sees him pop up in the bathroom of a couple trying to find a romantic playlist that suits them both.

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