200 Cartas: The biggest catalog of brand integration in an independent film

Roberto Alcazar of EO Integration talks to  us about the independent film 200 cartas that had its red carpet premiere in New York on June 12th. The film has a vast roster of clients with integration of brands such Banco Popular, Goya, Diageo, Target Rent a Car, Toro Verde Park Adventures and a recently launched beer: Buyé.

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